Why Professional Ad Buying Matters

A real campaign requires a strategy for who the film is trying to reach, what creative should be tested, which audiences are worth pursuing, how the spend should be allocated, and how the campaign should be adjusted once the data starts coming in.

Our goal is to help filmmakers avoid wasting money on broad or unfocused ads. We build the campaign, test the audience segments and creative, monitor performance, shift spend toward what is working, and provide practical reporting so the filmmaker understands what the campaign is doing.

The value is not just the ad spend. The value is making sure the ad spend is used intelligently.

What Is Included:

• Campaign strategy

• Audience targeting and segmentation

• Creative recommendations and testing

• Campaign setup and launch

• Ongoing monitoring and optimization

• Budget allocation and spend adjustments

• Performance reporting

• Recommendations for next steps

• TVOD Launch Campaign
  90-day campaign. $3,000 total. Includes $1,000 in paid ad spend and $2,000 for campaign setup, management, testing, optimization, reporting, and strategic oversight.

This is designed for films launching on transactional platforms, where the goal is to build awareness and drive viewers toward rentals or purchases during the initial release window.

• AVOD Audience Growth Campaign
  Starting at $1,500 per month. Includes $500 per month in paid ad spend and $1,000 per month for ongoing campaign management, testing, optimization, reporting, and strategic oversight.

This can be tailored depending on whether the film is newly going to AVOD, which gives us a cleaner launch hook, or is already on AVOD, where the campaign is more of an ongoing audience-building effort.

• BUILD Your Audience Campaign - Lead Generation - Marketing Automation Platform + Monthly Newsletter

  Starting with a $1,000 setup fee. Includes $500 per month in operations, optimizations, testing, and reporting. $500 per month in ad spend.

Getting likes, shares, or followers is great. What is better? A full name, email address, and phone number so you can build your own audience. That is a real commodity. THINK LIKE A BRAND; that is our advice to every filmmaker. When building your own first-party database, you can promote via email (very cost-effectively) past, present, and future productions.

If you are interested, send an email to my team. We need to make sure your film is the right fit for our services.

Ready to book a package or have questions? Drop us a line directly at justin@sperandeoconsulting.com with a link to your trailer or project details, and we’ll get back to you within 24 hours.