Independent Film Marketing Built Around Your Release
Circus Road helps independent filmmakers increase awareness, reach the right audiences, and support their releases through professionally managed digital advertising and direct audience-building campaigns.
Film Marketing Built on Distribution Experience
We are not a general advertising agency learning the film business with your campaign. For more than 20 years, Circus Road has helped independent filmmakers navigate festivals, distribution, platform releases, and audience strategy. Our campaigns are built around how independent films are actually released and discovered.
Our campaigns are designed to supplement the distributor’s release strategy. We coordinate the timing, messaging, platform availability, and calls to action so the filmmaker’s campaign supports the release rather than competing with it.
A real campaign requires audience strategy, creative testing, careful budget allocation, ongoing optimization, and useful reporting. We manage the process from setup through completion, shifting spending toward the audiences and creative producing the strongest response.
The value is not just the ad spend. The value is making sure the ad spend is used intelligently.
Every Campaign Includes
Campaign strategy
Audience targeting and segmentation
Creative recommendations and testing
Campaign setup and launch
TVOD Launch Campaign
Ongoing monitoring and optimization
Budget management and spend adjustments
Performance reporting
Recommendations for next steps
Best for: Films launching on Amazon, Apple TV, Fandango at Home, or other transactional platforms.
Up to 90-days: $3,500
$1,500 paid advertising budget
$2,000 campaign strategy, setup, management, testing, optimization, and reporting
Objective: Build awareness, reach likely viewers, and generate traffic during the film’s initial digital window.
AVOD Audience Growth Campaign
Best for: Films launching or currently available on Tubi, Pluto TV, The Roku Channel, or other ad-supported platforms.
Starting at $1,500 per month (three months recommened)
Minimum $500 per month paid advertising budget
$1,000 campaign management, testing, optimization, and reporting
Objective: Reach likely viewers, build awareness, and direct audiences to the film on its available streaming platform.
Filmmaker Audience-Building Campaign
Best for: Filmmakers who want to grow an opt-in email audience that can support the current release, future screenings, crowdfunding, merchandise, and future projects.
Pricing
$1,000 initial setup, including social-account connections, email-database setup, marketing automation, and newsletter template setup
$500 monthly campaign management
Minimum $500 monthly paid advertising budget
Includes:
Lead-generation advertising campaign
Social-account connections
Email-list and database setup
Marketing automation platform setup
Newsletter template and initial setup
Guidance on newsletter structure and calls to action
Paid advertising designed to drive subscriber growth
Campaign monitoring and optimization
Performance reporting and recommendations
Objective: Build an opt-in audience you can reach directly without depending entirely on social-media algorithms or third-party platforms. That audience can support the current release, future screenings, crowdfunding, merchandise, and future projects.
How It Works
1. We review the film and release plan
We assess the film, target audience, distribution status, available platforms, campaign timing, and existing marketing materials.
2. We recommend the appropriate campaign
Not every film needs the same campaign, advertising budget, or release strategy.
3. We build and manage the campaign
We develop the targeting, prepare the campaign, test audience segments and creative approaches, and monitor performance.
4. We report, optimize, and recommend next steps
We provide clear reporting, adjust the campaign based on performance, and identify practical next steps.
Prefer Email?
contact: info@circusroadfilms.com